Apr 06, 2022
In Welcome to the Forum
The so-called advance on-demand, in fact, is a value-added service launched in the video website. On the basis of membership, you can pay for it to unlock the content of the episodes in advance. Back in 2019, the membership scale of long-term video platforms telemarketing list had just entered the era of "100 million-level", but the growth trend also slowed down. In recent years, in order to attract users, the content competition between platforms has been intensifying, and the copyright competition has also entered a white-hot stage, followed by the continuous increase of content costs. According to the financial reports of major listed companies and online public information, it is estimated that from 2015 to 2019, the copyright price of telemarketing list about 15 million per episode is estimated to have 3 plays, including "Rui's Royal Love in the Palace", "Tainting Long Song" and "All Ting". "Good"; "Rui's Royal Love in the Palace", "Tainting Long Song", "Master Siam Yi", "Do You Know, Do You Know, It Should Be Green, Fat, Red and Thin", the total copyright fee is more than 1 billion. The aggravation of content costs directly affects the revenue of the platform. According to the financial report data of the three platforms of Aiyouteng, by the first half of 2021, all three are in a state of loss. If the platform wants to achieve revenue, it is bound to make a fuss about the existing traffic of the platform, which is understandable why the platform will launch the mechanism of advance on-demand. In fact, various forms of charging models have always been the mainstream operation models of international video platforms, and now they have formed telemarketing list a relatively mature operating mechanism. So the mode of advance on-demand not only helps the platform to obtain benefits, but also meets the needs of some users for watching dramas. From the perspective of voluntary consumption, it seems that there is nothing wrong with it. What about the end? The editor believes that this is inseparable from the operating mechanism of the platform and the business model of advance on-demand.